Surfing the old Interweb we came across this gem on Mr Cartoon. He explains the process of turning an armored truck into street art to promote Sony Pictures’ Armored (Matt Dillon). Love the idea. It’d be interesting to know how successful the campaign was. The truck circulated the streets of LA, solely.
Mr Cartoon’s all street cred. He’s worked on other fine collaborations with both Nike and Vans, designed artwork for Cypress Hill and created backdrops for Grand Theft Auto.
Mr Cartoon earned his name through his drawing abilities and personality and is one of the world’s premiere tattoo artists. He uses a technique called fine line tattooing, which saw the light of day in US prisons where black ink was diluted to create shadows and depth (colored inks were just not available).
Collaborations such as these tend to be viewed as less and less “credible,” especially in the sneaker world. But it’s cool to see Sony suits turn to the street for inspiration.
